
Chanel
Fruity-florals and the first gourmands
The 2000s softened and sweetened — glossy fruity-florals ruled the women’s counter while fresh, clean masculines and the first wave of modern gourmands took over the men’s. Approachable, polished and radio-friendly, it’s the decade of the versatile crowd-pleaser and the celebrity-scent boom.
Notes of the era
What defined it — Glossy fruity-florals, clean fresh masculines and the first modern gourmands — polished, approachable, everywhere.
Wears best — Daily wear, the office and anyone who wants an easy, polished, universally-liked scent.
11 2000s fragrances

Chanel
Dolce&Gabbana

Mugler

Viktor&Rolf

Versace
Versace

Marc Jacobs

Tom Ford

Tom Ford

Byredo

Paco Rabanne
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