N.O.S.E. Notebook
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Fruity-florals and the first gourmands

The best 2000s fragrances

The 2000s softened and sweetened — glossy fruity-florals ruled the women’s counter while fresh, clean masculines and the first wave of modern gourmands took over the men’s. Approachable, polished and radio-friendly, it’s the decade of the versatile crowd-pleaser and the celebrity-scent boom.

Released 2000–2009

Notes of the era

Black CurrantAppleBergamotAmbroxanPatchouliVanilla

What defined it — Glossy fruity-florals, clean fresh masculines and the first modern gourmands — polished, approachable, everywhere.

Wears best — Daily wear, the office and anyone who wants an easy, polished, universally-liked scent.

11 2000s fragrances

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