The designer sweet spot

The best mid-range fragrances

Mid-range is where most great signature scents live — the mainstream designer bottles you see on every "best of" list, priced to be a considered buy rather than a splurge. Reliable quality, wide availability and the compliment-getters most people mean when they say "a nice fragrance."

roughly $70–$130

Houses to know

DiorChanelVersacePaco RabanneGiorgio Armani

What you’re buying — Proven, versatile designer scents with real staying power — the best balance of quality, price and everyday wearability.

Wears best — A first signature scent, the office, date night and anyone who wants quality without going niche.

24 mid-range fragrances

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